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Digital marketing and sales (5 cr)

Code: LT00DP38-3014

General information


Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 12.05.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Department of Business

Campus

Kouvola Campus

Teaching languages

  • English

Degree programmes

  • Degree Programme in Digital International Business

Teachers

  • Renée Moura

Teacher in charge

Renée Moura

Groups

  • IBKV22SP
    Digital international business, full-time studies
  • 10.01.2024 09:00 - 11:45, Digital marketing and sales LT00DP38-3014
  • 17.01.2024 09:00 - 11:45, Digital marketing and sales LT00DP38-3014
  • 24.01.2024 09:00 - 11:45, Digital marketing and sales LT00DP38-3014
  • 31.01.2024 09:00 - 11:45, Digital marketing and sales LT00DP38-3014
  • 07.02.2024 09:00 - 11:45, Digital marketing and sales LT00DP38-3014
  • 21.02.2024 09:00 - 11:45, Digital marketing and sales LT00DP38-3014
  • 06.03.2024 09:00 - 11:45, Digital marketing and sales LT00DP38-3014
  • 13.03.2024 08:30 - 11:15, Digital marketing and sales LT00DP38-3014
  • 22.03.2024 11:30 - 14:15, Digital marketing and sales LT00DP38-3014
  • 25.03.2024 10:00 - 12:45, Digital marketing and sales LT00DP38-3014
  • 02.04.2024 09:00 - 11:45, Digital marketing and sales LT00DP38-3014

Objective

You understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing.
You understand and can describe customers’ online purchasing behaviour.
You can use digital marketing tools and channels to support customers’ decision making process and evaluate their effectiveness.
You can create effective content and find audiences for them by means of digital marketing.

Content

What are the components of multichannel digital marketing and sales?
How can customers’ online purchasing and decision making process be supported by means of digital marketing and sales?
What has to be taken into account when creating effective content and how to find audiences for them?
What is a well-functioning website of a company like and how is traffic created and measured?
What is a well-functioning webstore like: layout, usability and implementation?

Evaluation scale

1-5

Qualifications

Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge