Customer insight and customer experience (5 cr)
Code: AV00ES65-3002
General information
Timing
15.01.2024 - 08.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Open UAS and Continuing education
Campus
Ecampus
Teaching languages
- English
Degree programmes
- Open University of Applied Sciences
- Avoin ammattikorkeakoulu, korkeakouludiplomi
Teachers
- Jayden Khakurel
Teacher in charge
Jayden Khakurel
Objective
You are able to describe a company’s customer related processes and define what factors contribute to good customer service. You are able to define and describe factors affecting the purchasing and consuming behaviour of different customer groups. You are able to define and identify factors affecting customer experience as a whole. You are able to search for and analyze information to have better customer insight.
Content
What does the customer process mean and what is its role in business? How do consumers, companies and organizations differ as customers? What does customer experience consist of and how are you able to gain insight into it? How are customer relationships built, maintained and developed? What are the components of good customer service?
Further information
This course is included in 'Diploma of higher education in tourism and service business management' by Xamk Pulse.
Xamk's degree students cannot enroll on Xamk Pulse's courses.
Evaluation scale
1-5
Qualifications
Customer-oriented marketing (5 ECTS credits), or equivalent knowledge