Customer knowhow in hospitality business (5 cr)
Code: MR00DU40-3013
General information
Enrollment
08.01.2024 - 14.01.2024
Timing
04.03.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Laura Pulkkinen
- Sini Laukkanen
Teacher in charge
Laura Pulkkinen
Groups
-
MRMI24KVTourism and Service Business, online studies
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Evaluation scale
1-5