Asiakasymmärrys (5 op)
Toteutuksen tunnus: MB00CV04-3008
Toteutuksen perustiedot
Ilmoittautumisaika
06.11.2023 - 17.11.2023
Ajoitus
01.01.2024 - 30.04.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalouden koulutusyksikkö, Kouvola
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Paikat
20 - 40
Opettaja
- Slaveya Hämäläinen
Vastuuopettaja
Slaveya Hämäläinen
Ryhmät
-
MBKV23KYInternational business management, master studies
- Customer intelligence MB00CV04-3008 / 08.02.2024 09:00 - 16:00
- Customer intelligence MB00CV04-3008 / 09.02.2024 09:00 - 16:00
- Customer intelligence MB00CV04-3008 / 18.04.2024 09:00 - 16:00
Tavoitteet
* as the result of this study unit you will be able to explain the factors of customer value
* you define various customerships
* you plan a customer vision and customer strategy for an organisation
* you classify and analyse customerships using related tools
* you interprete customer analyses and plan development actions
Sisältö
* How to explain the factors of customer value?
* How to define various customerships?
* How to plan a customer vision and customer strategy for an organization?
* How to classify and analyse customerships using related tools?
* How to interprete customer analyses and plan development actions?
Arviointiasteikko
1-5
Esitietovaatimukset
No prerequisities