Digital marketing and sales (4 op)
Toteutuksen tunnus: TBM0EU90-3002
Toteutuksen perustiedot
- Ilmoittautumisaika
-
08.04.2024 - 21.04.2024
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.08.2024 - 31.12.2024
Toteutus on päättynyt.
- Opintopistemäärä
- 4 op
- Lähiosuus
- 4 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Liiketalouden koulutusyksikkö
- Toimipiste
- Kouvolan kampus
- Opetuskielet
- englanti
- Opettajat
- Renée Moura
- Ryhmät
-
TBMKT24SBusiness Management Intensive for ESC Clermont
- Opintojakso
- TBM0EU90
Toteutuksella on 8 opetustapahtumaa joiden yhteenlaskettu kesto on 32 t 0 min.
| Aika | Aihe | Tila |
|---|---|---|
|
Ti 05.11.2024 klo 12:00 - 16:00 (4 t 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A4007_uusikampus
Yleisopetustila (61)
|
|
Ke 06.11.2024 klo 12:15 - 16:15 (4 t 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A4006_uusikampus
Yleisopetustila (60p)
|
|
Ti 12.11.2024 klo 12:15 - 16:15 (4 t 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A2019_uusikampus
Teoria / Tutoriaalitila (36)
|
|
Ke 13.11.2024 klo 12:15 - 16:15 (4 t 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A2019_uusikampus
Teoria / Tutoriaalitila (36)
|
|
Ti 19.11.2024 klo 12:00 - 16:00 (4 t 0 min) |
Digital marketing and sales TBM0EU90-3002 |
B2010_uusikampus
Debriefing-suurryhmä (63)
|
|
Ke 20.11.2024 klo 12:00 - 16:00 (4 t 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A2031_uusikampus
Monikäyttötila (54) Huom! tilassa ei opiskelijoilla pöytiä.
|
|
To 21.11.2024 klo 12:15 - 16:15 (4 t 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A3007_uusikampus
Yleisopetustila (30p)
|
|
Pe 22.11.2024 klo 12:15 - 16:15 (4 t 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A3007_uusikampus
Yleisopetustila (30p)
|
Tavoitteet
After completing this course, students are able to:
- understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing
- understand and describe customers’ online purchasing behaviour
- use digital marketing tools and channels to support customers’ decision making process and evaluate their effectiveness
- create effective content and find audiences for them by means of digital marketing
Sisältö
What are the components of multichannel digital marketing and sales?
How can customers’ online purchasing and decision making process be supported by means of digital marketing and sales?
What has to be taken into account when creating effective content and how to find audiences for them?
What is a well-functioning website of a company like and how is traffic created and measured?
What is a well-functioning webstore like: layout, usability and implementation?
Arviointiasteikko
1-5