Digital marketing and sales (4 cr)
Code: TBM0EU90-3002
General information
- Enrollment
-
08.04.2024 - 21.04.2024
Registration for the implementation has ended.
- Timing
-
01.08.2024 - 31.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
Realization has 8 reservations. Total duration of reservations is 32 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 05.11.2024 time 12:00 - 16:00 (4 h 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A4007_uusikampus
Yleisopetustila (61)
|
|
Wed 06.11.2024 time 12:15 - 16:15 (4 h 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A4006_uusikampus
Yleisopetustila (60p)
|
|
Tue 12.11.2024 time 12:15 - 16:15 (4 h 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A2019_uusikampus
Teoria / Tutoriaalitila (36)
|
|
Wed 13.11.2024 time 12:15 - 16:15 (4 h 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A2019_uusikampus
Teoria / Tutoriaalitila (36)
|
|
Tue 19.11.2024 time 12:00 - 16:00 (4 h 0 min) |
Digital marketing and sales TBM0EU90-3002 |
B2010_uusikampus
Debriefing-suurryhmä (63)
|
|
Wed 20.11.2024 time 12:00 - 16:00 (4 h 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A2031_uusikampus
Monikäyttötila (54) Huom! tilassa ei opiskelijoilla pöytiä.
|
|
Thu 21.11.2024 time 12:15 - 16:15 (4 h 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A3007_uusikampus
Yleisopetustila (30p)
|
|
Fri 22.11.2024 time 12:15 - 16:15 (4 h 0 min) |
Digital marketing and sales TBM0EU90-3002 |
A3007_uusikampus
Yleisopetustila (30p)
|
Objective
After completing this course, students are able to:
- understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing
- understand and describe customers’ online purchasing behaviour
- use digital marketing tools and channels to support customers’ decision making process and evaluate their effectiveness
- create effective content and find audiences for them by means of digital marketing
Content
What are the components of multichannel digital marketing and sales?
How can customers’ online purchasing and decision making process be supported by means of digital marketing and sales?
What has to be taken into account when creating effective content and how to find audiences for them?
What is a well-functioning website of a company like and how is traffic created and measured?
What is a well-functioning webstore like: layout, usability and implementation?
Evaluation scale
1-5