Study Guide

Objective

- you understand the importance of a graphic design guide in corporate communications
- you can use communications based on the company’s and customer’s needs
- you understand the meaning of visualisation as a basic element of branding
- you understand the meaning of a brand
- you can develop and build brand for new company
- you can develop a brand

Content

-How to manage the corporate identity of visual communications?
- How to use visual elements?
- How to manage the basics of brand design?
- How to develop a brand?
- How to build brand for new company?

Opiskelumateriaali

Designing Brand Identity : A Comprehensive Guide to the World of Brands and Branding. Wheeler, Alina; Meyerson, Rob
John Wiley & Sons, Incorporated 2024

Brand Book : An Insider's Guide to Brand Building for Businesses and Organizations. Fielding, Daryl
Laurence King Publishing 2022

Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape. Quesenberry, Keith A; Coolsen, Michael
Rowman & Littlefield Publishers, Incorporated 2023

Yksilölliset oppimisväylät

Scheduled track: Teaching organized according to timetable, in addition to working order share of the independent work as agreed.

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• which parts of the study module you have to participate in teaching

TKI ja työelämäyhteistyö

Will be informed at the beginning of the course.

Further information

The course is implemented as online studies and independent work. Videos of lectures available one week.

Evaluation scale

Approved/Failed

Assessment methods and criteria

Learning assignments will be evaluated with accepted/failed, You’ll need to submit all the assignments.