Marketing sports services (5 cr)

Code: LI00EH58-3001

General information

Enrollment: 06.11.2023 - 17.11.2023
Registration for the implementation has ended.

Timing: 08.01.2024 - 17.05.2024
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

RDI portion: 2.5 cr

Unit: (Department of Sports and Rehabilitation)

Campus: Savonlinna Campus

Teaching languages: Finnish

Degree programmes: Degree Programme in Physical Education

Teachers: Mira Tuononen

Teacher in charge: Vesa Väänänen

Groups: LISA21KP
Physical Education, full-time studies

Course: LI00EH58

Realization has 2 reservations. Total duration of reservations is 5 h 0 min.

Time	Topic	Location
Thu 16.05.2024 time 10:00 - 12:00 (2 h 0 min)	Liikuntapalveluprojektin suunnittelu LI00EH57-3001, Liikuntapalvelun markkinointi LI00EH58-3001, Liikuntapalveluprojektin johtaminen LI00EH59-3001	SA420 Teorialuokka
Thu 16.05.2024 time 13:00 - 16:00 (3 h 0 min)	Liikuntapalveluprojektin suunnittelu LI00EH57-3001, Liikuntapalvelun markkinointi LI00EH58-3001, Liikuntapalveluprojektin johtaminen LI00EH59-3001	SA420 Teorialuokka

Changes to reservations may be possible.

Objective

You know the basics of marketing.
You can draw up marketing plans and put them into practice.
You can make use of different methods, programmes and tools in marketing services.

Content

How are services and products marketed?
How to draw up marketing plans?
What tools and channels are used in marketing?
How to make use of client information in marketing?

Evaluation

Students can
a. use professional terminology systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
d. work together with clients, users and target groups.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices
f. work as team members in a goal-oriented way.
g. justify their actions according to the ethical principles of the professional field.

Evaluation scale

1-5