Personal marketing and selling skills (5 cr)

Objective

You promote your spoken and written skills in marketing and selling in the forestry field. You have knowledge of media and how to work with it.
You are able to act in customer service situations and to sell services/products.

Content

What kind of spoken and written marketing and selling skills do you need in the forestry field?
How do you work with media?
How do you personally sell and market services and products in customer service situations?

Course material

As indicated by the teachers, mostly on the Learn platform.

Study forms and methods

You will develop verbal and written marketing and sales skills in the forestry sector in the Study Course. You know how to work in customer service situations and sell services/products. You understand the importance and role of marketing and sales work in the work of a forestry professional.

The implementation of the course is three-part: We practice goal-oriented communication related to marketing and we reflect on our own behavior/attitudes. We practice personal marketing and sales work so that you know how to act in customer service situations. And thirdly, we learn how to go through the sales/purchase process in practice, so that you understand the marketing and sales of forest services as part of your work.

Study course requirements
Do the assignments and participate in the contact days.

RDI and work-related cooperation

Working life cooperation takes place through working teachers.

Timing of exams and assignments

There is no exam.
The course is completed with assignments, exercises and participation in teaching.

Student workload

Appropriate, consisting of participation in face-to-face teaching and doing assignments.

Evaluation scale

Approved/Failed

Assessment methods and criteria

There is no exam in the course.
Course assignments are not graded, the performance level of an accepted assignment corresponds to a grade of 3.