Study Guide

Objective

You are able to analyze both external and internal determinants of sustainable competitive advantage.

You are able to identify and respond to opportunities and threats in the external environment.

You learn how to develop structures and processes leading to the successful implementation of organizational strategies.

You are able to initiate and manage strategic change programs.

You are able to use analytical tools to support strategic decision making in practice.

You learn how to create, implement and assess strategies for profit and non-profit businesses.

You learn practically how to deal with complex strategic issues and make “big picture” decisions.

Content

What is sustainable competitive advantage and what are its sources?

How do organizational structures and existing processes affect the implementation and success of organizational strategies?

How to manage strategic change in organizations?

How to sense and respond to the changing environment?

What kind of tools can be used to generate and implement new organizational strategies?

How to create, implement and assess strategies for profit and non-profit businesses?

How to deal with complex strategic issues and make “big picture” decisions in business?

Evaluation scale

1-5