Customer insights and customer experience (5 cr)
Code: LT00FA14-3001
General information
- Enrollment
-
07.04.2025 - 21.04.2025
Registration for introductions has not started yet.
- Timing
-
01.09.2025 - 31.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Digital International Business
- Teachers
- Harri Tuomola
- Teacher in charge
- Harri Tuomola
- Groups
-
IBKV25KPDigital International Business, full-time studies
- Course
- LT00FA14
Realization has 15 reservations. Total duration of reservations is 41 h 15 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 04.09.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 11.09.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 18.09.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Tue 23.09.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
309A
Byod-/teorialuokka (36+1), päärakennus
|
|
Thu 02.10.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 09.10.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 16.10.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 30.10.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Fri 07.11.2025 time 10:00 - 12:45 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 13.11.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Fri 21.11.2025 time 10:00 - 12:45 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Tue 25.11.2025 time 13:15 - 16:00 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
329A
Teoria-/monitoimitila (40+), 3. kerros
|
|
Thu 04.12.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 11.12.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 18.12.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer insights and customer experience LT00FA14-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
Objective
You are able to define and describe factors affecting the purchasing and consuming behaviour of different customer groups and define the segmentation criteria for target group selection.
You recognise the importance of buyer personas as a basis for developing customer insight and customer experience.
You can search for and analyse information to have better customer insight.
You are able to define and identify factors affecting customer experience as a whole.
Content
How do consumers, companies and organizations differ as customers?
What are customer personas, and how are they used as a basis for developing customer insight and customer experience?
How are customer relationships built, maintained and developed?
What does customer experience consist of, and how can it be developed and managed?
Evaluation scale
1-5