Asiakasymmärrys (5 op)
Toteutuksen tunnus: MB00CV04-3009
Toteutuksen perustiedot
Ilmoittautumisaika
04.11.2024 - 17.11.2024
Ajoitus
01.01.2025 - 30.04.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalouden koulutusyksikkö
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Master's Degree Programme in International Business Management
Opettaja
- Slaveya Hämäläinen
Ryhmät
-
MBKV24KYInternational business management, master studies
- 06.02.2025 09:00 - 16:15, Customer intelligence MB00CV04-3009
- 07.02.2025 09:00 - 16:15, Customer intelligence MB00CV04-3009
- 24.04.2025 09:00 - 16:15, Customer intelligence MB00CV04-3009
Tavoitteet
* as the result of this study unit you will be able to explain the factors of customer value
* you define various customerships
* you plan a customer vision and customer strategy for an organisation
* you classify and analyse customerships using related tools
* you interprete customer analyses and plan development actions
Sisältö
* How to explain the factors of customer value?
* How to define various customerships?
* How to plan a customer vision and customer strategy for an organization?
* How to classify and analyse customerships using related tools?
* How to interprete customer analyses and plan development actions?
Opiskelumateriaali
The course outline and the group and individual tasks are presented in Learn. Additionally, handouts are provided when necessary.
Opiskelumuodot ja -menetelmät
Teaching is carried out entirely face-to-face on the Kouvola campus according to the timetable. Remote participation is not possible. In principle, face-to-face teaching is not recorded, and it is not replaced by remote lectures when face-to-face teaching is given. Attendance is necessary to complete the course.
• Teacher guidance is available in connection with the ongoing lessons.
• The assessed tasks are done independently and as a group.
• The course utilizes different feedback methods - written and oral feedback. Peer feedback is also used.
TKI ja työelämäyhteistyö
The learning tasks of the course are based on assignments from working life.
Tenttien ja tehtävien ajoittuminen
Learning tasks are completed at the end of each section.
During the study period, a project task is completed in groups, which must be ready by the end of the study period.
An exam will be taken at the last face-to-face teaching session of the course.
The course ends at the time indicated in the implementation information. By this time, the student has returned the required tasks, completed any exams and met other requirements for an approved performance.
Opiskelijan työmäärä
• 1 ECTS corresponds to approximately 27 hours of student work. However, the amount of work depends on your study skills and previous knowledge.
• In the 5-credit course, the student's workload is approximately 135 hours.
Toteutuksen osien kuvaus
The project task is evaluated by the lecturer and peer feedback.
Lisätietoja opiskelijoille
Further details of the course completion are presented at the start of the course. For additional information, please contact Slaveya at slaveya.hamalainen@xamk.fi.
Arviointiasteikko
1-5
Arviointimenetelmät ja arvioinnin perusteet
The evaluation is done in relation to the competence goals and evaluation criteria of the course. Successful course completion requires all course components - project, exam and participation - to be completed with an approved grade.
Evaluation scale of the course: 1–5
Esitietovaatimukset
No prerequisities