Customer insight and customer experience (5 cr)
Code: LT00DT58-3041
General information
Enrollment
04.11.2024 - 17.11.2024
Timing
13.01.2025 - 31.05.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Harri Tuomola
Teacher in charge
Harri Tuomola
Groups
-
IBKV24SP2Digital international business, full-time studies
- 17.01.2025 12:15 - 15:00, Customer insight and customer experience LT00DT58-3041
- 21.01.2025 08:15 - 11:00, Customer insight and customer experience LT00DT58-3041
- 23.01.2025 14:00 - 16:15, Customer insight and customer experience LT00DT58-3041
- 29.01.2025 09:00 - 11:45, Customer insight and customer experience LT00DT58-3041
- 04.02.2025 13:00 - 15:45, Customer insight and customer experience LT00DT58-3041
- 06.02.2025 08:15 - 11:00, Customer insight and customer experience LT00DT58-3041
- 13.02.2025 08:15 - 10:45, Customer insight and customer experience LT00DT58-3041
- 18.02.2025 08:15 - 11:00, Customer insight and customer experience LT00DT58-3041
- 07.03.2025 12:00 - 14:45, Customer insight and customer experience LT00DT58-3041
- 13.03.2025 08:15 - 10:45, Customer insight and customer experience LT00DT58-3041
- 20.03.2025 08:15 - 11:00, Customer insight and customer experience LT00DT58-3041
- 25.03.2025 08:15 - 11:00, Customer insight and customer experience LT00DT58-3041
- 26.03.2025 13:00 - 15:45, Customer insight and customer experience LT00DT58-3041
- 03.04.2025 08:15 - 11:00, Customer insight and customer experience LT00DT58-3041
- 10.04.2025 08:15 - 11:00, Customer insight and customer experience LT00DT58-3041
- 15.04.2025 08:15 - 11:00, Customer insight and customer experience LT00DT58-3041
- 24.04.2025 08:15 - 11:00, Customer insight and customer experience LT00DT58-3041
- 29.04.2025 10:00 - 12:45, Customer insight and customer experience LT00DT58-3041
Objective
You are able to describe a company’s customer related processes and define what factors contribute to good customer service. You are able to define and describe factors affecting the purchasing and consuming behaviour of different customer groups. You are able to define and identify factors affecting customer experience as a whole. You are able to search for and analyze information to have better customer insight.
Content
What does the customer process mean and what is its role in business? How do consumers, companies and organizations differ as customers? What does customer experience consist of and how are you able to gain insight into it? How are customer relationships built, maintained and developed? What are the components of good customer service?
Opiskelumateriaali
Business project (5 ECTS credits)
Evaluation scale
1-5
Qualifications
Customer-oriented marketing (5 ECTS credits), or equivalent knowledge