Marketing and brand management (5 cr)
Code: LT00DP39-3021
General information
Enrollment
04.11.2024 - 17.11.2024
Timing
13.01.2025 - 31.05.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Harri Tuomola
Teacher in charge
Harri Tuomola
Groups
-
IBKV23SPDigital international business, full-time studies
- 15.01.2025 09:00 - 11:45, Marketing and brand management LT00DP39-3021
- 22.01.2025 09:00 - 11:45, Marketing and brand management LT00DP39-3021
- 30.01.2025 09:00 - 11:45, Marketing and brand management LT00DP39-3021
- 05.02.2025 09:00 - 11:45, Marketing and brand management LT00DP39-3021
- 12.02.2025 09:00 - 11:45, Marketing and brand management LT00DP39-3021
- 19.02.2025 09:00 - 11:45, Marketing and brand management LT00DP39-3021
- 05.03.2025 09:00 - 11:45, Marketing and brand management LT00DP39-3021
- 12.03.2025 12:45 - 15:30, Marketing and brand management LT00DP39-3021
- 18.03.2025 09:00 - 11:45, Marketing and brand management LT00DP39-3021
- 26.03.2025 08:30 - 11:15, Marketing and brand management LT00DP39-3021
- 02.04.2025 08:30 - 11:15, Marketing and brand management LT00DP39-3021
- 09.04.2025 08:30 - 11:15, Marketing and brand management LT00DP39-3021
- 16.04.2025 08:30 - 11:15, Marketing and brand management LT00DP39-3021
- 22.04.2025 13:00 - 15:45, Marketing and brand management LT00DP39-3021
- 23.04.2025 08:30 - 11:15, Marketing and brand management LT00DP39-3021
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge