Digital marketing communications (5 cr)
Code: LT00EB10-3005
General information
- Enrollment
-
07.04.2025 - 21.04.2025
Registration for the implementation has ended.
- Timing
-
15.09.2025 - 21.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Marja-Leena Koskinen
- Teacher in charge
- Marja-Leena Koskinen
- Groups
-
LTMI23SVBBusiness Management, online studies
-
LTMI23SVABusiness Management, online studies
-
LTMI23SMBusiness Management, part-time studies
- Course
- LT00EB10
Realization has 4 reservations. Total duration of reservations is 3 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 15.09.2025 time 15:00 - 15:45 (0 h 45 min) |
Digimarkkinointi LT00EB10-3005 |
Etäopetus lukujärjestyksen mukaan
|
|
Wed 15.10.2025 time 15:00 - 15:45 (0 h 45 min) |
Digimarkkinointi LT00EB10-3005 |
Etäopetus lukujärjestyksen mukaan
|
|
Mon 10.11.2025 time 15:00 - 15:45 (0 h 45 min) |
Digimarkkinointi LT00EB10-3005 |
Etäopetus lukujärjestyksen mukaan
|
|
Tue 02.12.2025 time 15:00 - 15:45 (0 h 45 min) |
Digimarkkinointi LT00EB10-3005 |
Etäopetus lukujärjestyksen mukaan
|
Objective
You can describe key processes and factors in digital business.
You can describe how customers’ purchasing process, customer experience and customer loyalty can be supported by means of digital marketing.
You can assess and develop the functionality of an organization’s digital marketing from the user-driven viewpoint.
You can evaluate the role of content and channel decisions as essential parts of an organization’s digital marketing.
Content
What is the role and importance of digital marketing as part of a company’s digital business; what are the components of digital marketing?
How can customers’ purchasing and decision making process be supported by means of digital marketing?
What is a well-functioning website of a company like and how is customer traffic generated and measured?
What is a well-functioning online store like: layout, usability, implementation and legal rules?
How to support digital business by search engine marketing?
Evaluation
Students can
c) identify interrelated tasks of digital marketing
e) choose and apply appropriate ways of carrying out digital marketing and justify their choices
Course material
Opintojaksoalustalle linkitetyt luentotallenteet ja muut sähköiset aineistot.
Study forms and methods
Itsenäisesti verkko-opintoina suoritettava opintojakso. Ei pakollisia ryhmätöitä.
Opintojakson voi suorittaa myös nopeutetusti, eli voit tehdä arviointiin vaikuttavat tentit ja tehtävät omassa aikataulussasi annettua aikataulutusta aikaisemmin.
RDI and work-related cooperation
Työelämälähtöisiä oppimistehtäviä.
Mahdollisesti tallenteita asiantuntijaluennoista.
Timing of exams and assignments
Opintojakso suoritetaan osa-alueittain annetussa järjestyksessä. Suorittamiseen sisältyy sekä tenttejä että työelämälähtöisiä oppimistehtäviä.
Student workload
5 op = 135 h
Further information
Opettaja:
Marja-Leena Koskinen, marja-leena.koskinen@xamk.fi
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits
Customer insight and customer experience 5 ECTS credits