Customer insights and customer experience (5 cr)
Code: LT00FA14-3002
General information
- Enrollment
-
07.04.2025 - 21.04.2025
Registration for the implementation has ended.
- Timing
-
15.09.2025 - 30.11.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 2 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Marja-Leena Koskinen
- Teacher in charge
- Marja-Leena Koskinen
- Groups
-
LTMI25KVBusiness Management, online studies
- Course
- LT00FA14
Realization has 3 reservations. Total duration of reservations is 2 h 15 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 16.09.2025 time 15:00 - 15:45 (0 h 45 min) |
Asiakasymmärrys ja asiakaskokemus LT00FA14-3002 |
Etäopetus lukujärjestyksen mukaan
|
|
Tue 07.10.2025 time 15:00 - 15:45 (0 h 45 min) |
Asiakasymmärrys ja asiakaskokemus LT00FA14-3002 |
Etäopetus lukujärjestyksen mukaan
|
|
Tue 11.11.2025 time 15:00 - 15:45 (0 h 45 min) |
Asiakasymmärrys ja asiakaskokemus LT00FA14-3002 |
Etäopetus lukujärjestyksen mukaan
|
Objective
You are able to define and describe factors affecting the purchasing and consuming behaviour of different customer groups and define the segmentation criteria for target group selection.
You recognise the importance of buyer personas as a basis for developing customer insight and customer experience.
You can search for and analyse information to have better customer insight.
You are able to define and identify factors affecting customer experience as a whole.
Content
How do consumers, companies and organizations differ as customers?
What are customer personas, and how are they used as a basis for developing customer insight and customer experience?
How are customer relationships built, maintained and developed?
What does customer experience consist of, and how can it be developed and managed?
Course material
Bergström, Leppänen. 2021. Yrityksen asiakasmarkkinointi. Edita Publishing Oy ja opintojaksoalustalle liitetty muu opiskelumateriaali
Study forms and methods
Opintojakson voi suorittaa täysin etänä
RDI and work-related cooperation
Työelämälähtöisiä oppimistehtäviä.
Työelämän edustajan asiantuntijaluentoja.
Timing of exams and assignments
Opintojakso suoritetaan osa-alueittain annetussa järjestyksessä ja aikataulussa. Suorittamiseen sisältyy sekä tenttejä että työelämälähtöisiä oppimistehtäviä.
Student workload
5 op = 135 h
Further information
Opettaja:
Marja-Leena Koskinen, marja-leena.koskinen@xamk.fi
Evaluation scale
1-5