Marketing sports services (5 cr)
Code: LI00EH58-3003
General information
Enrollment
04.11.2024 - 17.11.2024
Timing
13.01.2025 - 30.04.2025
Number of ECTS credits allocated
5 op
RDI portion
1 op
Mode of delivery
Contact teaching
Unit
Department of Social Services and Health Care
Campus
Savonlinna Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Physical Education
Teachers
- Mika Tenhu
Teacher in charge
Outi Pyöriä
Groups
-
LISA22KPPhysical Education, full-time studies
- 15.01.2025 08:15 - 12:00, Liikuntapalveluprojektin suunnittelu LI00EH57-3003, Liikuntapalvelun markkinointi LI00EH58-3003, Liikuntapalveluprojektin johtaminen LI00EH59-3003
Objective
You know the basics of marketing.
You can draw up marketing plans and put them into practice.
You can make use of different methods, programmes and tools in marketing services.
Content
How are services and products marketed?
How to draw up marketing plans?
What tools and channels are used in marketing?
How to make use of client information in marketing?
Evaluation scale
1-5