Social media marketing (5 cr)

Objective

You are be able to?
describe social media marketing and its impact on traditional marketing strategies?
explain the social media marketing process?
review various social media platforms and their suitability?
plan how to integrate social media marketing to promote product/brand/company awareness?

Content

The study content will show you how to:
create a social media presence for an organisation using various platforms?
utilise social media tools and services for insight about how consumers feel about brands and respond to social media marketing.?
develop and manage successful social media marketing efforts.?

Evaluation

You can
a. use professional concepts expertly in different social media platforms?
b. can critically evaluate information sources??
c. can evaluate the activities of the customer, user and target group situations?
d. determine the appropriate models, methods, software and techniques, and to justify the selection of such?
e. promote a goal-oriented team?
f. can apply critical thinking of ethical principles in social media marketing?

Course material

Social Media Marketing, Tuten and Solomon

Study forms and methods

Scheduled track:
Contact sessions and group tasks

Timing of exams and assignments

Resits: 3.2.2020, 17.2.2020, 6.4.2020

Evaluation scale

1-5

Assessment methods and criteria

Attendance at contact sessions
Completed tasks and project

Assessment criteria, good (3-4)

You can
a. use professional concepts expertly in different social media platforms
c. can evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify the selection of such
f. can apply critical thinking of ethical principles in social media marketing

Qualifications

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits