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Marketing and competition law and public procurement (5 cr)

Code: LT00AB22-3003

General information


Enrollment
02.01.2019 - 14.01.2019
Registration for the implementation has ended.
Timing
11.03.2019 - 31.05.2019
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
3 cr
Virtual portion
2 cr
Mode of delivery
Blended learning
Unit
Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
Campus
Kouvola Campus
Teaching languages
Finnish
Seats
20 - 50
Degree programmes
Degree Programme in Business Management
Teachers
Jussi Seppänen
Teacher in charge
Päivi Ollila
Groups
LTKV18KM
Business, part-time studies
Course
LT00AB22
No reservations found for realization LT00AB22-3003!

Objective

You are able to explain the main content of the provisions on marketing.

You are able to identify prohibited means of competition between firms and explain their consequences.

You are able to describe the procedures for public procurement.

You are able to also describe how intellectual property rights can be protected and how they should be taken into account in marketing.

Content

What is improper procedure in marketing?

What are the prohibited restrictions of competition in operation between companies?

What are the objectives of public procurement and the public procurement procedures?

What are the reglations relating to appeals in public procurement?

How can intellectual property rights be protected and do they hav been taken into account in the company's marketing?

Evaluation

You are able to
use professional vocabulary systematically
look for information in the key information sources of the field
identify interrelated tasks

Course material

Ilmoitetaan opintojakson Moodle-alustalla.

Evaluation scale

1-5

Assessment methods and criteria

Tehtävät ja tentti.

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