Service management and marketing (5 cr)
Code: LT00CY42-3006
General information
- Enrollment
- 16.12.2019 - 10.01.2020
- Registration for the implementation has ended.
- Timing
- 13.01.2020 - 26.04.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Liiketalouden koulutusyksikkö, Mikkeli (vanhennettu)
- Campus
- Mikkeli Campus
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Jarmo Nummela
- Teacher in charge
- Jarmo Nummela
- Groups
-
LTMI18SPBBusiness Management, full-time studies
- Course
- LT00CY42
Objective
You can define special features of services marketing and know how to act accordingly.
You can evaluate the quality of services and show your ability in service quality management.
You can evaluate pricing and profitability of services.
Content
What is service economy and how does the digital operational- and competitive environment affect the service business?
What are the special features of services and their consumption process like?
How is the quality of services defined and managed?
What factors influence on pricing and profitability of services?
How is the service offering managed?
What are special features of services marketing?
Evaluation
d) You can evaluate the quality of services and areas of quality development
e) You can choose the most appropriate methods and models for service management and justify your choices
Course material
Christian Grönroos (2009 tai uudempi). Palvelujen johtaminen ja markkinointi
Evaluation scale
1-5