e-Marketing (5 cr)

Objective

You can describe how customers’ purchasing and decision making process can be supported by means of digital marketing
You can evaluate and develop the functionality of organization’s e-marketing from the user-driven viewpoint.
You can evaluate the role of content as an essential part of organization’s e-marketing

Content

What is the role and importance of e-marketing as a part of a company’s e-business; what are the components of e-marketing?
How can customers’ purchasing and decision making process be supported by means of e-marketing?
What is a well-functioning website of a company like and how is traffic created and measured?
What does multichannel marketing mean?
What is a well-functioning webstore like: layout, usability, implementation and legal rules?

Evaluation

c) You can identify interrelated tasks of e-marketing
e) You can choose and apply appropriate ways of carrying out e-marketing and justify your choices

Course material

Luentoaineistot
Moodleen linkitettävä muu materiaali

Evaluation scale

1-5

Qualifications

Asiakaslähtöinen markkinointi 5 op
Asiakasymmärrys ja asiakaspalvelu 5 op