Customer in digital economy (5 cr)

Objective

You can recognize needs of customers and you know circumstances where a customer acts in digital economy.
You understand ways and channels for digital marketing.
You recognize possibilities of customer relationship management (CRM) for boosting sales, marketing, customer interaction and customer service.
You understand business models of the digital era.

Content

What is customer oriented approach in digital economy?
What are platform economy and circular economy ?
What are business models and business opportunities of the digital era?
How are customer relationship management (CRM) systems used as tools of sales, marketing and customer service?
How are ways and channels of digital marketing used for acquiring, serving and holding on customers?

Evaluation

You can
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
d. work together with customers, users and target groups.
e. use the key models, methods, software and techniques of the professional field.

Course material

Learn-alustalla oleva materiaali ja linkit.

Study forms and methods

Opintojakson voi suorittaa myös kokonaan verkon kautta.

Timing of exams and assignments

Tässä opintojaksossa ei ole tenttiä.

Student workload

5 op on 133 h opiskelijan työtä. Opintojakso kestää 13 viikkoa, joten työmäärä on noin 10 h/vko. Se syntyy tapaamisista, oppimispäiväkirjan pitämisestä ja muista tehtävistä.

Further information

Opettajina toimivat Katariina Palmu (katariina.palmu@xamk.fi) ja Aarni Ahtola (aarni.ahtola@xamk.fi).

Evaluation scale

1-5

Assessment methods and criteria

Arviointi perustuu oppimispäiväkirjan pitämiseen (50 % kokonaisarvioinnista) ja muihin tehtäviin (yhteensä 50 % kokonaisarvioinnista). Kaikki arvioinnin osat tulee olla suoritettu hyväksytysti.

Qualifications

ICT tools (5 cr) or equivalent knowledge.
Customer-oriented marketing (5 cr) or equivalent knowledge.
Customer insight and customer experience (5 cr) or equivalent knowledge.