User-driven service development (7 cr)

Objective

You are able to develop the current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You are able to utilise the methods of service design and productisation.
You are able to choose and apply interactive development methods and models in practice.
You are able to work as a development team member.
You show that you are familiar with the basics of service enterprise’s finances and financial accounting.
You are able to analyze and interpret financial statements and ratios of a service enterprise.

Content

How is the service assortment evaluated, renewed and developed in the digital operational and competitive environment?
How are services developed in a user-driven and interactive way?
How can gamification promote users’ motivation, involvement and participation?
What are the basic concepts, goals and methods of service design?
What are the methods of service productisation?
How are service products branded and launched on the market?
What is the role of financial accounting in business operations?
How to apply the process of accounting cycle in a service enterprise?
How to analyze and interpret financial statements?

Evaluation

a) Students can use the concepts of service development in different circumstances
e) Students can choose appropriate and relevant service development and assessment methods
f) Students can manage and develop team operations

Course material

Clow, K.& Baack,D. 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Global edition. Pearson.
Stickdorn, M., Lawrence, A., Hormess, M. E. & Schneider, J. 2018. This is service design doing: Applying service design thinking in the real world: a practitioners' handbook. First Edition. Sebastopol, CA: O'Reilly Media, Inc.

Evaluation scale

1-5