Digital marketing in hospitality servicesLaajuus (5 cr)

Objective

You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.

Content

What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?

Accomplishment methods

Students can
use professional vocabulary systematically.
identify interrelated tasks.
work together with customers, users and target groups.
use the key models, methods, software and techniques of the professional field.
justify their actions according to the ethical principles of the professional field.