Hospitality business developmentLaajuus (5 cr)

Objective

You can identify and evaluate the development needs of tourism and hospitality business. You strengthen your development skills.
You become familiar with the financing resources of development projects and the factors affecting the quality and effectiveness of development activities.
You can plan and implement tourism and hospitality business development processes and report on them.

Content

What kind of development activities are there in the hospitality field and how can the development needs be identified?
What kind of development methods are used in the development work of hospitality business?
How do you plan and implement the development project?
How do you assess the quality and effectiveness of the development activities?
Where do you find the recourses and funding for development activities?
The course involves a practical project with a case company or organization.

Qualifications

Completing the course requires basic knowhow and skills related to the hospitality business and basic research and development skills.

Materials

Research and development skills 5
Bachelor’s thesis 15

Evaluation

Students can:
use professional vocabulary systematically.
look for information in the key information sources of the field.
identify interrelated tasks.
work together with customers, users and target groups.
use the key models, methods, software and techniques of the professional field.
work as team members in a goal-oriented way.
justify their actions according to the ethical principles of the professional field.