Digital media and marketingLaajuus (5 cr)

Objective

The student understands the importance of using marketing and different media from the point of view of games industry
The student knows the most beneficial and most common marketing and media channels
The student understands the basics of building a community and how to manage it

Content

Streaming and tools, OBS, Twitch, YouTube
Esports, let’s play and viewers. For whom it’s a business?
Organizing events
Building and managing a gaming community
Customer service

Accomplishment methods

Students are able to:
a. use professional vocabulary systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
e. use the key models, methods, software and techniques of the professional field.