Marketing project (5 cr)
Code: IB00CP36-3003
General information
Enrollment
12.04.2021 - 25.04.2021
Timing
30.08.2021 - 31.12.2021
Number of ECTS credits allocated
5 op
RDI portion
5 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Harrison Okuogume
Teacher in charge
Harrison Okuogume
Groups
-
IBKV19SP1Digital international business, International marketing
-
IBKV19SP2Digital international business, Global supply chain management
Objective
You are be able to?
plan and implement a marketing project?
apply relevant information and working methods to accomplish the project goals?
work as a team member or a project manager?
report and evaluate the project outcomes?
Content
The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way
Materials
• Recommended reading: A Guide to the Project Management Body of Knowledge (PMBOK). Third edition. USA. Project Management Institute. 2004
• Wickham, L., Wilcock, J (2016), Management Consulting: Delivering an Effective Project, 5th Edition, Harlow, UK: Pearson. Earlier versions are not a problem.
• Preparing a Marketing Plan, Medlin, C.J., 2019 (pdf on MyUni site)
Teaching methods
Contact session, individual and group tasks
Employer connections
Group assignment and project work
Exam schedules
Group project
Assignment
Content scheduling
The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way
Further information
You know how to
a) use the professional tools expertly in different situations
b) work as a team member for expert tasks in the workplace as well as to note and describe the professional problems
c) evaluate the activities of the customer, user and target group situations
d) determine the appropriate models, methods, software and techniques, and to justify the selection of such
e) apply critical thinking of ethical principles in brand communication
f) critically evaluate information sources
g) promote a goal-oriented team
Evaluation scale
1-5
Assessment methods and criteria
• Attendance and participation 20%
• Assignment 20%
• Marketing project 60%
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits