Brand ambassador project (5 cr)
Code: VV00DO46-3002
General information
Enrollment
02.07.2018 - 31.07.2018
Timing
01.08.2018 - 30.04.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- English
Degree programmes
- Degree Programme in International Business
Teacher in charge
Hugh Clack
Objective
You are be able to:
- undertake a social media marketing campaign as a student of your degree programme
- create engaging content in various social media platforms
- promote Xamk and your degree programme at various events.
Content
Through independent study, you will:
- create a social media presence for yourself using various platforms
- utilise social media platforms to engage an audience as a brand ambassador of your degree - programme
- respond to questions and feedback on your social media platforms relating to Xamk and your degree programme
- develop and manage successful social media marketing efforts.
Teaching methods
Scheduled track:
Independent and self-directed study.
Occasional meetings with course lecturer.
Exam schedules
None
Student workload
actively engaging in social media platforms and events
Assessment criteria, approved/failed
You can
a. use professional concepts expertly in different social media platforms
c. can evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify the selection of such
f. can apply critical thinking of ethical principles in social media marketing
Further information
Can only be taken by contacting course lecturer first.
Evaluation scale
Approved/Failed
Assessment criteria, good (3)
Students can
a. use professional concepts expertly in different social media platforms
c. evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify their selection
f. apply critical thinking of ethical principles in social media marketing
Assessment criteria, approved/failed
Students can
a. use professional concepts expertly in different social media platforms
c. evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify their selection
f. apply critical thinking of ethical principles in social media marketing
Qualifications
An active social media presence.
Further information
Can only be taken by contacting course lecturer first.