Service management and marketing (5 cr)
Code: LT00CY42-3001
General information
Enrollment
02.01.2019 - 14.01.2019
Timing
21.01.2019 - 28.04.2019
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Jarmo Nummela
Teacher in charge
Jarmo Nummela
Groups
-
LTMI17SM
Objective
You can define special features of services marketing and know how to act accordingly.
You can evaluate the quality of services and show your ability in service quality management.
You can evaluate pricing and profitability of services.
Content
What is service economy and how does the digital operational- and competitive environment affect the service business?
What are the special features of services and their consumption process like?
How is the quality of services defined and managed?
What factors influence on pricing and profitability of services?
How is the service offering managed?
What are special features of services marketing?