Customer knowhow in hospitality business (5 cr)
Code: MR00DU40-3001
General information
Enrollment
15.08.2020 - 04.09.2020
Timing
25.10.2020 - 20.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Eliisa Kotro
- Riitta Tuikkanen
Teacher in charge
Riitta Tuikkanen
Groups
-
MRKT20SVTourism and service business, online studies
-
MRMI20SVTourism and Service Business, online studies
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Evaluation scale
1-5