Marketing and brand managementLaajuus (5 cr)
Code: IB00FM74
Credits
5 op
Objective
You are able to identify the key success factors of a brand and manage the marketing as a whole in international markets.
You are able to justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives.
You are avbe to plan strategy-based marketing considering the brand identity, target audience and brand positioning.
You are able to choose appropriate methods to measure the brand marketing effectiveness.
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Qualifications
Customer-oriented marketing
Customer insight and customer experience