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Multi-channel marketing communications (5 cr)

Code: LT00EB09-3001

General information


Enrolment

06.04.2022 - 22.04.2022

Timing

29.08.2022 - 30.10.2022

Credits

5 op

Virtual proportion (cr)

5 op

Mode of delivery

Distance learning

Teaching languages

  • Finnish

Seats

20 - 60

Degree programmes

  • Degree Programme in Business Management

Teachers

  • Marja-Leena Koskinen

Responsible person

Marja-Leena Koskinen

Student groups

  • LTMI20SM
    Business Management, part-time studies

Objective

You are able to plan and use the means of digital marketing communications for different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.

Content

What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are multiple channels utilised in marketing communications?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?

Evaluation scale

1-5

Qualifications

Customer oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits