Multi-channel marketing communications (5 cr)
06.04.2022 - 22.04.2022
29.08.2022 - 30.10.2022
Virtual proportion (cr)
Mode of delivery
20 - 60
- Degree Programme in Business Management
- Marja-Leena Koskinen
LTMI20SMBusiness Management, part-time studies
You are able to plan and use the means of digital marketing communications for different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.
What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are multiple channels utilised in marketing communications?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Customer oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits