Skip to main content

Marketing and brand management (5 cr)

Code: LT00DP39-3006

General information


Enrollment
08.11.2021 - 21.11.2021
Registration for the implementation has ended.
Timing
14.02.2022 - 15.05.2022
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
2 cr
Virtual portion
3 cr
Mode of delivery
Blended learning
Unit
Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
Campus
Kouvola Campus
Teaching languages
Finnish
Seats
20 - 50
Degree programmes
Degree Programme in Business Management
Teachers
Mari Hämäläinen
Teacher in charge
Mari Hämäläinen
Groups
LTKV21KM5
Business, part-time studies
Course
LT00DP39
No reservations found for realization LT00DP39-3006!

Objective

You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness

Content

How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?

Evaluation

Students can
- use professional brand management –related vocabulary systematically.
- look for information in the key information sources of the field.
- identify interrelated tasks in marketing and brand management.
- work as team members in a goal-oriented way in activities related to marketing planning
- work together with customers, users and target groups.

Course material

Opettajan ohjeistamat artikkelit ja kirjallisuus, materiaalit Learnissa.

Study forms and methods

Työjärjestyksen mukainen opetus.

RDI and work-related cooperation

Ei työelämäyhteistyötä.

Timing of exams and assignments

Opintojaksolla ei ole tenttiä.

Student workload

Opintojakson laajuus 5 op - tämä vastaa 135 työtuntia itsenäistä ja ryhmässä tapahtuvaa työskentelyä.

Course part description

Brändin rakentaminen, markkinointistrategian laatiminen ja markkinoinnin johtaminen.

Evaluation scale

1-5

Assessment methods and criteria

Yksilötehtävät sekä mahdollisesti ryhmässä työstettävät opintojakson osa-alueiden mukaiset oppimistehtävät.

Qualifications

Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge

Go back to top of page