Customer-oriented productization in hospitality businessLaajuus (5 cr)
Code: MR00DU59
Credits
5 op
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Enrollment
08.04.2024 - 21.04.2024
Timing
02.09.2024 - 27.10.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
- Sini Laukkanen
Teacher in charge
Hanna Ukkola
Groups
-
MRMI23KVTourism and Service Business, online studies
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Evaluation scale
1-5
Enrollment
06.11.2023 - 17.11.2023
Timing
08.01.2024 - 03.03.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
4 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
1 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
- Sirpa Sahinjoki
Teacher in charge
Hanna Ukkola
Groups
-
MRKT22SVTourism and service business, online studies
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Evaluation scale
1-5
Enrollment
06.04.2023 - 21.04.2023
Timing
04.09.2023 - 29.10.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
4 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
- Sirpa Sahinjoki
Teacher in charge
Hanna Ukkola
Groups
-
MRMI22KVTourism and Service Business, online studies
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Evaluation scale
1-5
Enrollment
07.11.2022 - 18.11.2022
Timing
09.01.2023 - 05.03.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Pajari-Seppänen
- Hanna Ukkola
Teacher in charge
Hanna Ukkola
Groups
-
MRKT21SVTourism and service business, online studies
-
MRMI21SVTourism and Service Business, online studies
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Evaluation scale
1-5
Enrollment
07.11.2022 - 18.11.2022
Timing
09.01.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
Teacher in charge
Hanna Ukkola
Groups
-
MRMI21SPTourism and Service Business, full-time studies
-
MRMI22SPTourism and Service Business, full-time studies
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Evaluation scale
1-5
Enrollment
06.04.2022 - 22.04.2022
Timing
29.08.2022 - 23.10.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
4 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
- Kirsi Kuusisto
Teacher in charge
Kirsi Kuusisto
Groups
-
MRMI21KVTourism and Service Business, online studies
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Evaluation scale
1-5
Enrollment
08.11.2021 - 21.11.2021
Timing
10.01.2022 - 07.03.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Marjut Kasper
- Kirsi Kuusisto
Groups
-
MRKT20SVTourism and service business, online studies
-
MRMI20SVTourism and Service Business, online studies
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Evaluation scale
1-5
Enrollment
08.11.2021 - 21.11.2021
Timing
10.01.2022 - 30.04.2022
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Marjut Kasper
- Kirsi Kuusisto
Teacher in charge
Marjut Kasper
Groups
-
MRMI20SP
-
MRMI20KPTourism and Service Business, full-time studies
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Evaluation scale
1-5