AsiakasymmärrysLaajuus (5 op)
Tunnus: MB00CV04
Laajuus
5 op
Osaamistavoitteet
* as the result of this study unit you will be able to explain the factors of customer value
* you define various customerships
* you plan a customer vision and customer strategy for an organisation
* you classify and analyse customerships using related tools
* you interprete customer analyses and plan development actions
Sisältö
* How to explain the factors of customer value?
* How to define various customerships?
* How to plan a customer vision and customer strategy for an organization?
* How to classify and analyse customerships using related tools?
* How to interprete customer analyses and plan development actions?
Esitietovaatimukset
No prerequisities
Oppimateriaalit
No additional related studies
Ilmoittautumisaika
06.11.2023 - 17.11.2023
Ajoitus
01.01.2024 - 30.04.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalouden koulutusyksikkö, Kouvola
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Paikat
20 - 40
Opettaja
- Slaveya Hämäläinen
Vastuuopettaja
Slaveya Hämäläinen
Ryhmät
-
MBKV23KYInternational business management, master studies
Tavoitteet
* as the result of this study unit you will be able to explain the factors of customer value
* you define various customerships
* you plan a customer vision and customer strategy for an organisation
* you classify and analyse customerships using related tools
* you interprete customer analyses and plan development actions
Sisältö
* How to explain the factors of customer value?
* How to define various customerships?
* How to plan a customer vision and customer strategy for an organization?
* How to classify and analyse customerships using related tools?
* How to interprete customer analyses and plan development actions?
Arviointiasteikko
1-5
Esitietovaatimukset
No prerequisities
Ilmoittautumisaika
07.11.2022 - 18.11.2022
Ajoitus
02.01.2023 - 05.05.2023
Opintopistemäärä
5 op
TKI-osuus
3 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalouden koulutusyksikkö
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Master's Degree Programme in International Business Management
Opettaja
- Slaveya Hämäläinen
Vastuuopettaja
Slaveya Hämäläinen
Ryhmät
-
MBKV22KYInternational business management, master studies
Tavoitteet
* as the result of this study unit you will be able to explain the factors of customer value
* you define various customerships
* you plan a customer vision and customer strategy for an organisation
* you classify and analyse customerships using related tools
* you interprete customer analyses and plan development actions
Sisältö
* How to explain the factors of customer value?
* How to define various customerships?
* How to plan a customer vision and customer strategy for an organization?
* How to classify and analyse customerships using related tools?
* How to interprete customer analyses and plan development actions?
Arviointiasteikko
1-5
Esitietovaatimukset
No prerequisities
Ilmoittautumisaika
08.11.2021 - 21.11.2021
Ajoitus
03.01.2022 - 06.05.2022
Opintopistemäärä
5 op
TKI-osuus
3 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalouden koulutusyksikkö, Kouvola
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Koulutus
- Master's Degree Programme in International Business Management
Opettaja
- Slaveya Hämäläinen
Vastuuopettaja
Slaveya Hämäläinen
Ryhmät
-
MBKV21KYInternational business management, master studies
Tavoitteet
* as the result of this study unit you will be able to explain the factors of customer value
* you define various customerships
* you plan a customer vision and customer strategy for an organisation
* you classify and analyse customerships using related tools
* you interprete customer analyses and plan development actions
Sisältö
* How to explain the factors of customer value?
* How to define various customerships?
* How to plan a customer vision and customer strategy for an organization?
* How to classify and analyse customerships using related tools?
* How to interprete customer analyses and plan development actions?
Arviointiasteikko
1-5
Esitietovaatimukset
No prerequisities