Customer intelligenceLaajuus (5 cr)

Objective

As the result of this study unit you will be able to
* explain the factors of customer value
* define various customerships
* plan a customer vision and customer strategy for an organisation
* classify and analyse customerships using related tools
* interpret customer analyses and plan development actions.

Content

* How to explain the factors of customer value?
* How to define various customerships?
* How to plan a customer vision and customer strategy for an organization?
* How to classify and analyse customerships using related tools?
* How to interpret customer analyses and plan development actions?

Qualifications

No prerequisities

Materials

No additional related studies

Accomplishment methods

Students can
* find, study, produce and evaluate critically multidisciplinary data in the field of customer relationship management.
* solve demanding problems in research, development, and innovation related to the customer relationship management.
* evaluate and manage independently customer operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of customer relationship management and development.