Customer acquisition and sellingLaajuus (5 cr)

Objective

You can identify and describe the key factors that affect the customer behavior of different customer groups in your organization.
You are able to outline the company's sales process and identify and analyze customer behavior in different channels at different stages of the process.
You can analyze and utilize the opportunities offered by multi-channel in customer acquisition and sales.
You can acquire and analyze information from different channels that increases customer understanding.

Content

How can multi-channel support the customer's buying process and the company's sales?
What is the company's customer acquisition and sales process in different channels?
What technologies and tools can be used in customer acquisition and sales?
How to acquire customers through digital advertising?

Qualifications

alempi liiketalouden korkeakoulututkinto tai vastaava osaaminen

Materials

Markkinointi digitaalisissa kanavissa 5 op
Strateginen muutosjohtaminen digiympäristössä 5 op
Asiakaskokemus 5 op
Sisältömarkkinointi 5 op

Accomplishment methods

You can:
d. Develop the company's customer acquisition and sales by using multi-channel.
e. Evaluate customer information that supports customer understanding and justify its use in the development of customer acquisition and sales.