Digital service designLaajuus (5 cr)

Objective

You know the theoretical basis, principles and starting points of digital service design.
You know how to leverage the process of service design as part developing digital customer paths.
You can produce expert texts based on sources. You can master Xamk's referencing practices.
You can apply customer-oriented design as part of digital service development.
You know how to renew and assess multi-channel customer experiences as part of digital service design.

Content

What are the theoretical concepts, principles and starting points of service design?
How can the process of service design be used in the development of customer paths?
How to integrate the expert knowledge produced by others into your text?
How can you apply and use the methods of service design in the development and assessment of digital services?
How to use service design for multichannel customer experiences in renewing and utilising customer experiences?
What instruments can be used in the assessment of the usability of digital services?

Accomplishment methods

Students can
a. find, study, produce, and assess critically multidisciplinary data in their field of expertise.
b. solve demanding problems in research, development, and innovation activities.
e. assess different strategic approaches and justify their use in terms of management and development.
g. communicate proficiently and systematically in their spoken and written native language and in one foreign language.