Personal marketing and selling skillsLaajuus (5 cr)
Code: ME00DS86
Credits
5 op
Objective
You promote your spoken and written skills in marketing and selling in the forestry field. You have knowledge of media and how to work with it.
You are able to act in customer service situations and to sell services/products.
Content
What kind of spoken and written marketing and selling skills do you need in the forestry field?
How do you work with media?
How do you personally sell and market services and products in customer service situations?
Enrollment
08.04.2024 - 21.04.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
1 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
1 - 35
Degree programmes
- Degree Programme in Forestry
Teachers
- Kati Kontinen
Teacher in charge
Kati Kontinen
Groups
-
MEMI23KMForestry, part-time studies
Objective
You promote your spoken and written skills in marketing and selling in the forestry field. You have knowledge of media and how to work with it.
You are able to act in customer service situations and to sell services/products.
Content
What kind of spoken and written marketing and selling skills do you need in the forestry field?
How do you work with media?
How do you personally sell and market services and products in customer service situations?
Materials
The study material consists of literature and lecture materials.
To be shown in the course.
Teaching methods
You will develop verbal and written marketing and sales skills in the forestry sector in the Study Course. You know how to work in customer service situations and sell services/products. You identify different forest owner segments and know how to use your learning in targeted sales work. You also understand your own strengths and development needs in sales and marketing work.
Employer connections
In the course, a task is carried out in which an employee in the forestry sector is interviewed from the point of view of sales work.
Exam schedules
No exam.
The course is completed with online assignments and two contact days.
International connections
-
Student workload
The student's workload is 135 h.
The course consists of 4 assignments and two contact days.
Content scheduling
-
Further information
-
Evaluation scale
Approved/Failed
Assessment methods and criteria
Due to the nature of the course, it is evaluated on a pass/fail scale.
Enrollment
06.11.2023 - 17.11.2023
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
15 - 50
Degree programmes
- Degree Programme in Forestry
Teachers
- Kati Kontinen
Groups
-
MEMI21SPBForestry, full-time studies
-
MEMI21SPAForestry, full-time studies
Objective
You promote your spoken and written skills in marketing and selling in the forestry field. You have knowledge of media and how to work with it.
You are able to act in customer service situations and to sell services/products.
Content
What kind of spoken and written marketing and selling skills do you need in the forestry field?
How do you work with media?
How do you personally sell and market services and products in customer service situations?
Materials
As indicated by the teachers, mostly on the Learn platform.
Teaching methods
You will develop verbal and written marketing and sales skills in the forestry sector in the Study Course. You know how to work in customer service situations and sell services/products. You understand the importance and role of marketing and sales work in the work of a forestry professional.
The implementation of the course is three-part: We practice goal-oriented communication related to marketing and we reflect on our own behavior/attitudes. We practice personal marketing and sales work so that you know how to act in customer service situations. And thirdly, we learn how to go through the sales/purchase process in practice, so that you understand the marketing and sales of forest services as part of your work.
Study course requirements
Do the assignments and participate in the contact days.
Employer connections
Working life cooperation takes place through working teachers.
Exam schedules
There is no exam.
The course is completed with assignments, exercises and participation in teaching.
Student workload
Appropriate, consisting of participation in face-to-face teaching and doing assignments.
Evaluation scale
Approved/Failed
Assessment methods and criteria
There is no exam in the course.
Course assignments are not graded, the performance level of an accepted assignment corresponds to a grade of 3.
Enrollment
06.04.2023 - 21.04.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
10 - 30
Teachers
- Eveliina Laine
- Pasi Pakkala
Teacher in charge
Pasi Pakkala
Groups
-
MEMI22KMForestry, part-time studies
Objective
You promote your spoken and written skills in marketing and selling in the forestry field. You have knowledge of media and how to work with it.
You are able to act in customer service situations and to sell services/products.
Content
What kind of spoken and written marketing and selling skills do you need in the forestry field?
How do you work with media?
How do you personally sell and market services and products in customer service situations?
Evaluation scale
Approved/Failed
Enrollment
07.11.2022 - 18.11.2022
Timing
01.01.2023 - 31.03.2023
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
30 - 50
Degree programmes
- Degree Programme in Forestry
Teachers
- Pasi Pakkala
Teacher in charge
Pasi Pakkala
Groups
-
MEMI20SPAForestry, full-time studies
-
MEMI20SPBForestry, full-time studies
Objective
You promote your spoken and written skills in marketing and selling in the forestry field. You have knowledge of media and how to work with it.
You are able to act in customer service situations and to sell services/products.
Content
What kind of spoken and written marketing and selling skills do you need in the forestry field?
How do you work with media?
How do you personally sell and market services and products in customer service situations?
Evaluation scale
Approved/Failed
Enrollment
06.04.2022 - 22.04.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
15 - 30
Degree programmes
- Degree Programme in Forestry
Teachers
- Eveliina Laine
- Pasi Pakkala
Teacher in charge
Pasi Pakkala
Groups
-
MEMI21KMForestry, part-time studies
Objective
You promote your spoken and written skills in marketing and selling in the forestry field. You have knowledge of media and how to work with it.
You are able to act in customer service situations and to sell services/products.
Content
What kind of spoken and written marketing and selling skills do you need in the forestry field?
How do you work with media?
How do you personally sell and market services and products in customer service situations?
Evaluation scale
Approved/Failed