Study Guide

Objective

You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.

Content

What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?

Opiskelumateriaali

Opintojaksoalustalle linkitetyt luentotallenteet ja muut sähköiset aineistot.
Yhteiset Teams-tapaamiset.

TKI ja työelämäyhteistyö

Työelämälähtöisiä kehittämistehtäviä/toimeksiantoja.

Tentit ja muut määräajat

Opintojakso suoritetaan osa-alueittain annetussa järjestyksessä ja aikataulussa.

Opiskelijan työmäärä

5 op = 135 h

Further information

Opettaja:
Marja-Leena Koskinen, marja-leena.koskinen@xamk.fi

Evaluation scale

1-5

Assessment methods and criteria

1-5

Objective

You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.

Content

What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?

Evaluation scale

1-5