International marketingLaajuus (5 cr)
Code: LO00EB69
Credits
5 op
Objective
You understand the role of international marketing as a driving force of international supply chain management.
You understand the challenges of international marketing and are able assess potential international market and marketing opportunities.
You are able to make international marketing planning.
Content
How do you study and evaluate international markets?
How do you choose a proper market entry strategy ?
How do you make international customer segmentation?
How do you make an international marketing plan? Which parts does it consist of?