Study Guide

Objective

Student can
-use professional vocabulary of social media systematically and look for information in the key information sources of the field
-identify the basic of social media work together with customers, users and target groups
-work together with customers, users and target groups
-use the key social media channels
-work as team members in a goal-oriented way

Content

Basics of marketing planning
Basics of content marketing
Paid marketing
Core social media channels
Copyrights in social media communication
Course assignment "Plan social marketing for Emma Gala" is executed in a team of 4-5 students.