SCM services planningLaajuus (5 cr)
Code: LO00EZ36
Credits
5 op
Objective
You understand the meaning and importance of customer centricity in logistical activities and supply chains.
You understand the basic (services) marketing concepts and principles, also valid in logistical/supply chain contexts.
You are able to plan and develop customer oriented logistical/supply chain services.
Content
What is the meaning of customers and customer needs in logistics and supply chains?
What are the basic (services) marketing concepts and principles that should also be taken into account in logistics and supply chain services?
How can logistics and supply chain services be planned and developed in a customer oriented manner?