Customer analyticsLaajuus (5 cr)
Code: IB00FM69
Credits
5 op
Objective
You are able to identify and interpret customer related key performance indicators (KPIs)
You are able to use data driven approach to design marketing mix elements
You are able to create customer portfolio specific relationship strategies
You are able to relate overall business performance to customer analytics
You are able to use basic tools to collect and analyse customer data
Content
How to identify valuable customers through various KPIs?
How to adapt the marketing mix elements to add value to the customer?
How to create appropriate retention strategies according to customer portfolios?
How is the overall performance of the business related to customer measures?
How to use available customer analytics software programs in practice?