Complementary studies in Digital International Business
Code: TAYD-IB
Optionality
All compulsory
| Code | Name | Credits (cr) |
|---|---|---|
| TAYD-IB-1001 |
Marketing environment (Choose ects: 15 ) |
0 - 15 |
| IB00FM74 | Marketing and brand management | 5 |
| IB00FM79 | Visual content creation | 5 |
| IB00FM72 | Digital marketing and sales | 5 |
| TAYD-IB-1002 |
Marketing intelligence (Choose ects: 15 ) |
0 - 15 |
| IB00FM69 | Customer analytics | 5 |
| IB00FM78 | Sustainability and ethics | 5 |
| IB00FM75 | Marketing intelligence project | 5 |
| TAYD-IB-1003 |
Strategic environment (Choose all ) |
15 |
| IB00FM77 | Strategic thinking | 5 |
| XY00FF51 | Leadership and work community skills | 5 |
| IB00FM70 | Data-driven decision making | 5 |
| TAYD-IB-1004 |
Business intelligence (Choose ects: 15 ) |
0 - 15 |
| IB00FM66 | AI and future technologies | 5 |
| IB00FM68 | Corporate finance and analysis | 5 |
| IB00FM67 | Business intelligence project | 5 |
| TAYD-IB-1005 |
Innovative thinking (Choose ects: 15 ) |
0 - 15 |
| IB00FM73 | Innovation competence | 5 |
| IB00FM76 | Service design in business | 5 |
| IB00FM71 | Digital business game | 5 |