Game business and digital economyLaajuus (5 cr)

Objective

You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.

Content

How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?

Qualifications

Basic knowledge of game production required.

Accomplishment methods

– understand different game business models and their pros and cons.
– look for information from books and other information sources.
– take target group needs into account in the business plan.
– analyse and justify a choice of a business model.