Marketing and brand managementLaajuus (5 cr)
Code: LT00DP39
Credits
5 op
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Materials
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
Enrollment
07.04.2025 - 21.04.2025
Timing
01.09.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- LYX1 Opettaja
Teacher in charge
Harri Tuomola
Groups
-
LTKV24SPBusiness management, full-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
04.11.2024 - 17.11.2024
Timing
13.01.2025 - 31.05.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Harri Tuomola
Teacher in charge
Harri Tuomola
Groups
-
IBKV23SPDigital international business, full-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
04.11.2024 - 17.11.2024
Timing
13.01.2025 - 31.05.2025
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business Management
Teachers
- Harri Tuomola
Teacher in charge
Harri Tuomola
Groups
-
LTKV24KM5Business, part-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
TKI ja työelämäyhteistyö
A brand marketing plan for a selected company will be implemented during the course.
Evaluation scale
1-5
Assessment methods and criteria
The course assessment is based on the written and orally presented brand marketing plan as well as two other assignments.
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
08.04.2024 - 06.09.2024
Timing
02.09.2024 - 17.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Harri Tuomola
Teacher in charge
Mari Maunula
Groups
-
LTKV23SP3Business, full-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
06.11.2023 - 17.11.2023
Timing
04.03.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Harri Tuomola
Teacher in charge
Harri Tuomola
Groups
-
LTKV23KM5Business, part-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
08.01.2024 - 14.01.2024
Timing
08.01.2024 - 12.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Harri Tuomola
- Mari Hämäläinen
Teacher in charge
Mari Hämäläinen
Groups
-
IBKV22SPDigital international business, full-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Keller, Kevin Lane: Strategic Brand Management : building, measuring, and managing brand equity. Study materials are given in the first contact session and can be found in Learn.
Yksilölliset oppimisväylät
You participate in contact lessons according to our timetables. This course includes contact teaching, group work and independent work.
TKI ja työelämäyhteistyö
This course includes assignments that can be applied in working life.
Tentit ja muut määräajat
This course does not have an exam. Completing this course requires accepted assignments.
Opiskelijan työmäärä
The content of this course is 5 credits which equals approximately 135 hours of student´s work.
Toteutuksen osien kuvaus
Marketing Management
Marketing Strategy
Building a Brand
Evaluation scale
1-5
Assessment methods and criteria
Students can
- use professional vocabulary and concepts proficiently.
- manage appropriate methods of information search.
- carry out interrelated tasks fluently.
- justify their actions in customer, user and target group situations.
- show skills in managing teamwork.
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
06.11.2023 - 17.11.2023
Timing
08.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Business
Campus
Mikkeli Campus
Teaching languages
- English
Seats
20 - 50
Teachers
- Renée Moura
Teacher in charge
Renée Moura
Groups
-
VOMIIB24KInternational Business, exchange students
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Study materials are given in the first contact session and can be found in Learn.
Yksilölliset oppimisväylät
You participate in contact lessons according to our timetables. This course includes contact teaching, group work and independent work.
TKI ja työelämäyhteistyö
This course includes assignments that can be applied in working life.
Tentit ja muut määräajat
This course doesn´t have an exam. Completing this course requires accepted assignments.
Opiskelijan työmäärä
The content of this course is 5 credits which equals approximately 135 hours of student´s work.
Toteutuksen osien kuvaus
Marketing management
Marketing strategy
Building a brand
Evaluation scale
1-5
Assessment methods and criteria
Students can
- use professional vocabulary and concepts proficiently.
- manage appropriate methods of information search.
- carry out interrelated tasks fluently.
- justify their actions in customer, user and target group situations.
- show skills in managing teamwork.
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
06.04.2023 - 21.04.2023
Timing
04.09.2023 - 26.11.2023
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Ariful Islam
Teacher in charge
Ariful Islam
Groups
-
LTKV22SP3Business, full-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
07.11.2022 - 18.11.2022
Timing
13.03.2023 - 28.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Mari Hämäläinen
Teacher in charge
Mari Hämäläinen
Groups
-
LTKV22KM5Business, part-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Study materials are given in the first contact session and can be found in Learn.
Yksilölliset oppimisväylät
You participate in contact lessons according to our timetables. This course includes contact teaching, group work and independent work.
TKI ja työelämäyhteistyö
This course includes assignments that can be applied in working life.
Tentit ja muut määräajat
This course doesn´t have an exam. Completing this course requires accepted assignments.
Opiskelijan työmäärä
The content of this course is 5 credits which equals approximately 135 hours of student´s work.
Toteutuksen osien kuvaus
Marketing management
Marketing strategy
Building a brand
Evaluation scale
1-5
Assessment methods and criteria
Students can
- use professional vocabulary and concepts proficiently.
- manage appropriate methods of information search.
- carry out interrelated tasks fluently.
- justify their actions in customer, user and target group situations.
- show skills in managing teamwork.
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
07.11.2022 - 18.11.2022
Timing
09.01.2023 - 16.04.2023
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Mari Hämäläinen
Teacher in charge
Mari Hämäläinen
Groups
-
IBKV21SPDigital international business, full-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Study materials are given in the first contact session and can be found in Learn.
Yksilölliset oppimisväylät
You participate in contact lessons according to our timetables. This course includes contact teaching, group work and independent work.
TKI ja työelämäyhteistyö
This course includes assignments that can be applied in working life.
Tentit ja muut määräajat
This course doesn´t have an exam. Completing this course requires accepted assignments.
Opiskelijan työmäärä
The content of this course is 5 credits which equals approximately 135 hours of student´s work.
Toteutuksen osien kuvaus
Marketing management
Marketing strategy
Building a brand
Evaluation scale
1-5
Assessment methods and criteria
Students can
- use professional vocabulary and concepts proficiently.
- manage appropriate methods of information search.
- carry out interrelated tasks fluently.
- justify their actions in customer, user and target group situations.
- show skills in managing teamwork.
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
06.04.2022 - 02.09.2022
Timing
15.09.2022 - 10.11.2022
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Mari Hämäläinen
- Maarit Vahvanen
Teacher in charge
Mari Hämäläinen
Groups
-
LTKV21SP3Business, full-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Study materials are given in the first contact session and can be found in Learn.
Yksilölliset oppimisväylät
You participate in contact lessons according to our timetables. This course includes contact teaching, group work and independent work.
TKI ja työelämäyhteistyö
This course includes assignments that can be applied in working life.
Tentit ja muut määräajat
This course doesn´t have an exam. Completing this course requires accepted assignments.
Opiskelijan työmäärä
The content of this course is 5 credits which equals approximately 135 hours of student´s work.
Toteutuksen osien kuvaus
Marketing management
Marketing strategy
Building a brand
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
08.11.2021 - 31.01.2022
Timing
07.03.2022 - 15.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalouden koulutusyksikkö, Kouvola (vanhettu)
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Digital International Business
Teachers
- LYK3 Opettaja
Teacher in charge
Maria Kangasniemi-Haapala
Groups
-
IBKV20SP1Digital international business, full-time studies
-
IBKV20SP2Digital international business, full-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge
Enrollment
08.11.2021 - 21.11.2021
Timing
14.02.2022 - 15.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Liiketalouden koulutusyksikkö, Kouvola (vanhettu)
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Mari Hämäläinen
Teacher in charge
Mari Hämäläinen
Groups
-
LTKV21KM5Business, part-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Opettajan ohjeistamat artikkelit ja kirjallisuus, materiaalit Learnissa.
Yksilölliset oppimisväylät
Työjärjestyksen mukainen opetus.
TKI ja työelämäyhteistyö
Ei työelämäyhteistyötä.
Tentit ja muut määräajat
Opintojaksolla ei ole tenttiä.
Opiskelijan työmäärä
Opintojakson laajuus 5 op - tämä vastaa 135 työtuntia itsenäistä ja ryhmässä tapahtuvaa työskentelyä.
Toteutuksen osien kuvaus
Brändin rakentaminen, markkinointistrategian laatiminen ja markkinoinnin johtaminen.
Evaluation scale
1-5
Assessment methods and criteria
Yksilötehtävät sekä mahdollisesti ryhmässä työstettävät opintojakson osa-alueiden mukaiset oppimistehtävät.
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge