Public relationsLaajuus (5 cr)
Code: 399103816
Credits
5 op
Objective
You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.
Enrollment
04.11.2024 - 17.11.2024
Timing
13.01.2025 - 09.03.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
5 op
Mode of delivery
Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 60
Teachers
- Sara Czabai-Leppänen
Teacher in charge
Sara Czabai-Leppänen
Groups
-
VV2024-2025Optional studies 2024-2025
Objective
You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.
Opiskelumateriaali
To be found in Learn.
Yksilölliset oppimisväylät
Online course, which can be completed independently.
TKI ja työelämäyhteistyö
Corporate case studies
Tentit ja muut määräajat
-
Kansainvälinen yhteistyö
-
Opiskelijan työmäärä
5 ECTS
Toteutuksen osien kuvaus
The course comprises of the following 8 topics:
PR defined
Communication & PR evolution
Public opinion
Managing corporate image, identity and reputation
Social media PR
Crisis communication
PR writing and ethics
Modern public relations
Further information
This is an online course that you can complete in your own pace. Kick-off session in held Teams at 16.30 10.1.2025. Other online consultation sessions are offered in Teams:
Q&A 5.2. 15.00-15.30
Q&A 26.2. 15.00-15.30
Evaluation scale
1-5
Assessment methods and criteria
The assessment is based on activity completion and online exam.
Assessment Scale
Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5
Enrollment
04.12.2023 - 10.01.2024
Timing
08.01.2024 - 03.03.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 60
Teachers
- Sara Czabai-Leppänen
Teacher in charge
Sara Czabai-Leppänen
Groups
-
VV2023-2024Optional studies 2023-2024
Objective
You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.
Opiskelumateriaali
To be found in Learn.
Yksilölliset oppimisväylät
Online course, which can be completed independently.
TKI ja työelämäyhteistyö
-
Tentit ja muut määräajat
-
Kansainvälinen yhteistyö
-
Further information
This is an online course that you can complete in your own pace. Kick-off session in held Teams at 16.30 10.1.2024. Other online consultation sessions are offered in Teams.
Evaluation scale
1-5
Assessment methods and criteria
The assessment is based on activity completion and online exam.
Assessment Scale
Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5
Enrollment
02.01.2023 - 15.01.2023
Timing
09.01.2023 - 31.03.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö, Kouvola (vanhettu)
Campus
Ecampus
Teaching languages
- English
Seats
1 - 40
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Sara Czabai-Leppänen
Teacher in charge
Sara Czabai-Leppänen
Groups
-
IBKV22SPDigital international business, full-time studies
-
VV2022-2023Optional studies 2022-2023
Objective
You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.
Opiskelumateriaali
Material in Learn
Further information
It is an automated online course, which you can complete in your own pace.
Evaluation scale
1-5
Assessment methods and criteria
The assessment is based on activity completion and online exam.
Assessment Scale
Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5
Enrollment
13.12.2021 - 09.01.2022
Timing
10.01.2022 - 31.03.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö, Kouvola (vanhettu)
Campus
Ecampus
Teaching languages
- English
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Sara Czabai-Leppänen
Teacher in charge
Sara Czabai-Leppänen
Groups
-
VV2021-2022Optional studies 2021-2022
-
IBKV21SPDigital international business, full-time studies
Objective
You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.
Opiskelumateriaali
Material in Learn
Further information
It is an automated online course, which you can complete in your own pace.
Evaluation scale
1-5
Assessment methods and criteria
The assessment is based on activity completion and online exam.
Assessment Scale
Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5