Digital marketing in hospitality servicesLaajuus (5 cr)
Code: MR00DU58
Credits
5 op
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Enrollment
08.04.2024 - 21.04.2024
Timing
28.10.2024 - 20.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
Teacher in charge
Hanna Ukkola
Groups
-
MRKT23SVTourism and service business, online studies
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Evaluation scale
1-5
Enrollment
06.11.2023 - 17.11.2023
Timing
04.03.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
Teacher in charge
Hanna Ukkola
Groups
-
MRMI23KVTourism and Service Business, online studies
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Evaluation scale
1-5
Enrollment
06.04.2023 - 21.04.2023
Timing
30.10.2023 - 24.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
Teacher in charge
Hanna Ukkola
Groups
-
MRKT22SVTourism and service business, online studies
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Evaluation scale
1-5
Enrollment
07.11.2022 - 18.11.2022
Timing
06.03.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
Teacher in charge
Hanna Ukkola
Groups
-
MRMI22KVTourism and Service Business, online studies
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Evaluation scale
1-5
Enrollment
06.04.2022 - 22.04.2022
Timing
24.10.2022 - 18.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
- Kirsi Kuusisto
Teacher in charge
Kirsi Kuusisto
Groups
-
MRKT21SVTourism and service business, online studies
-
MRMI21SVTourism and Service Business, online studies
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Evaluation scale
1-5
Enrollment
22.08.2022 - 28.08.2022
Timing
29.08.2022 - 18.12.2022
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
- Kirsi Kuusisto
Teacher in charge
Kirsi Kuusisto
Groups
-
MRMI21SPTourism and Service Business, full-time studies
-
MRMI22SPTourism and Service Business, full-time studies
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Evaluation scale
1-5
Enrollment
08.11.2021 - 21.11.2021
Timing
07.03.2022 - 01.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Kirsi Kuusisto
Teacher in charge
Kirsi Kuusisto
Groups
-
MRMI21KVTourism and Service Business, online studies
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Evaluation scale
1-5