Customer knowhow in hospitality businessLaajuus (5 cr)
Code: MR00DU40
Credits
5 op
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Enrollment
08.04.2024 - 21.04.2024
Timing
28.10.2024 - 20.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Sini Laukkanen
Teacher in charge
Sini Laukkanen
Groups
-
MRKT24SVTourism and service business, online studies
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Evaluation scale
1-5
Enrollment
08.01.2024 - 14.01.2024
Timing
04.03.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Laura Pulkkinen
- Sini Laukkanen
Teacher in charge
Laura Pulkkinen
Groups
-
MRMI24KVTourism and Service Business, online studies
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Evaluation scale
1-5
Enrollment
21.08.2023 - 01.09.2023
Timing
30.10.2023 - 24.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Laura Pulkkinen
Groups
-
MRKT23SVTourism and service business, online studies
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Evaluation scale
1-5
Enrollment
06.04.2023 - 21.04.2023
Timing
04.09.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Laura Pulkkinen
Teacher in charge
Hanna Pajari-Seppänen
Groups
-
MRMI22SPTourism and Service Business, full-time studies
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Evaluation scale
1-5
Enrollment
02.01.2023 - 15.01.2023
Timing
06.03.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Pajari-Seppänen
Teacher in charge
Hanna Pajari-Seppänen
Groups
-
MRMI23KVTourism and Service Business, online studies
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Evaluation scale
1-5
Enrollment
22.08.2022 - 28.08.2022
Timing
25.10.2022 - 18.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
0 - 50
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Pajari-Seppänen
- Laura Pulkkinen
Teacher in charge
Hanna Pajari-Seppänen
Groups
-
MRMI22SPTourism and Service Business, full-time studies
-
MRKT22SVTourism and service business, online studies
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Evaluation scale
1-5
Enrollment
03.01.2022 - 16.01.2022
Timing
07.03.2022 - 01.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Pajari-Seppänen
- Kirsi Kuusisto
Teacher in charge
Hanna Pajari-Seppänen
Groups
-
MRMI22KVTourism and Service Business, online studies
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Evaluation scale
1-5